IDEAFEST is an annual event designed to encourage entrepreneurial spirit, where students submit their best business ideas with the chance to win prizes and mentoring. 

Taking place on 26th April 2023 and marking its 10th anniversary, the event culminated in all applicants from across the Business School and the University of Reading being whittled down to five student teams for the final. 

These teams then had to present their ideas and field questions from a panel of judges including prominent business leaders, academics and previous IDEAFEST participants. 

Winning the Best Business Idea was student business Investor Pro Academy, an education platform and community designed to educate first-time traders and investors about stocks, cryptocurrencies and non-fungible tokens. 

SCG’s own Chief Sales and Marketing Officer, Mark Shraga, presented a prize of £1,000 to Brandon Bradford, who led the student business. Commenting on the day, Mark said, “Congratulations to everyone that presented. There’s lots of advice we can give offline to help your business take the next step.” 

Second place went to student Nor El Islam Messedad, representing BloodMatch, a health-tech platform which connects patients with compatible blood donors. 

Third place was awarded to Fit Cookie AI, an application programming interface using artificial intelligence to provide personalised nutritional recommendations, led by Rosen Georgiev.